Role: Logo and Collateral
El Camino Catering is a family-run catering company from Santa Barbara, California. I created the logo and collateral to elevate the company’s current brand and maintain the friendly and familiar personality associated with their original Mexican food catering truck. The sun rays and typography in the logo were chosen to feel both familiar and approachable, while the colors were selected to bring a modern edge to the brand.
But enough about the brand, let’s go eat some burritos.