Role: Logo, Branding, and Printed Collateral
Vica is a new residential offering in Los Angeles, whose brand embodies the essence and eclectic culture of its coveted Silver Lake neighborhood. I created the logo to look modern, yet distressed to capture Silverlake’s artistic nature and sophisticated clientele. I also incorporated hand drawn lines, thoughtfully scattered lifestyle photography, and textured tan colored blocks to emphasize the youthful, energetic qualities of the area.